It’s (Mostly) Official: Yahoo Buying Tumblr Youth Serum for $1.1B

Cash! The WSJ says “the Yahoo board has approved a deal” to make this happen, and it’s hard to imagine Tumblr turning this down. One of the most unpopular companies in the world will soon own one of the most popular in history, and we’ll all find out if you really can buy cool.

A billion dollars for a company with a massive, young, ad-averse, GIF-swapping user base and an open disdain for revenue—Yahoo’s shareholders are probably a little puzzled, if they aren’t prima facie dazzled by how often Tumblr is characterized as “cool” and “young”—that demographic elixer Yahoo will now try to vampire-suck out of Tumblr. Cool, cool, cool, young, young, so young.

Tumblr’s investors won’t be so dazzled, as they were hoping for a hell of a lot more than a billion dollars. Then again, these same investors poured millions into a company that, as mentioned, never made making money a priority—Tumblr should consider itself lucky to have this deus ex Marissa Mayer, the ultimate bail-out.

Read more @ ValleyWAG.